We conducted secondary and primary research to gain insights from users' impressive tour experiences, competitors' tour design, information on trends for interactive technology and tourism. Using an A gile design framework, we divided our efforts into three design sprints, where we first developed an overall tour experience, then provided possible design options to dive in, and finally focused on designing a self-guided tour app to better facilitate the tour experience.
Meanwhile, we also checked in with the client weekly, improve our design and made adjustment on design direction as more information and feedback were given. conducting interviews, making prototype, etc. Over the 8-week period, I took the design lead to firstly lay down UX design framework for the team, initiated each critical design stage, such as planning interviews & brainstorming sessions, turning research results into design requirements or sketching initial design ideas, and integrated each team member's efforts to complete the design works, e.g.
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With a complete skillset for the whole product lifecycle, from market research, service design, UX design to visual design, we were able to take full responsibility on our individual roles and collectively contribute to different parts of the product. Recommend necessary technology and tools to enhance the experience Design Process Ensure key areas of the venue are designed to facilitate the tour business Design the tour with consistent branding language of the venue Define clear business objectives for the tour business As a design agency, we bring our design to the client with the targets to Our project goal was to design and suggest what kind of tours to provide, what customer experience to create, and what technology and tools to be integrated into the experience. With the iconic landmark sporting venue being built, it is desirable by the client to create outstanding tour experience to extend visiting opportunity to a wider audience.